The efforts to launch Google Plus as a social networking site at par with Facebook may not have succeeded, but it has worked hugely in favour of SEO companies. Google uses complex algorithms like Penguin and Panda to decide on all sorts of data; and the social media marketing technique employed for Google Plus has impacted the SEO businesses massively.
The one major way of social media activity affecting SEO is the personalization of experience. Initially search results were based on location and previous activity. But now, if any information is within your Google Plus connection ‘�“ be it a blog, post, photographs, videos ‘�“ it will show in your search. You shall also have access to such information if any person among your connections performs such activity. Such is the power of social media marketing and we at Techmagnate help you get the best of it.
Apart from this, SEO companies have also been directly impacted by Google Plus. Google uses all sorts of data to rank a site, especially interaction, time spent on the site, deeper clicking etc. The SMO activity helps to provide a hundredfold increased data.
One thing is definitely certain; with Google’s advent into the social space, the lines between search and social are decidedly going to get blurry. It’ll be worth the wait to see how it all unfolds
While SEO services have been in business for some time now, just like PPC and SMO services; the inability to manage PPC packages and services properly may cost a company its business. Since the PPC business works on a “pay-per-click” model, the need of proper PPC management is essentially increased. The target is to achieve as much visibility as possible.
But creating a PPC package alone will not help. It must be placed in a way that it attracts the maximum qualitative and quantitative clicks, an effort that can be maximized with Google Engage that help their certified partners like us to stay in touch with the latest news and updates on the AdWords platform. We employ effective techniques like placing advertisements in strategic locations.
It will help grow your business by providing free AdWords vouchers and opportunities for targeted education and discussions. Also, working with Google Engage will give you access to event invitations, promotional materials and most importantly, the benefit of Google certification help.
Our experienced team at Techmagnate works for you by converting your traffic into significant returns on ROI. We also have a suite of SEO services, so contact us to learn how you can get started
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